Selling on Amazon With the Koongo App

Please Note: Selling on Amazon and the Koongo App is unavailable on every eCommerce tier plan. 

Amazon is one of the largest marketplaces worldwide, with a monthly audience of 180 million visitors. Adding your brand on Amazon will allow people to find your products and make purchases on the marketplace.

Connect your online store to Amazon with the Koongo app from the App Market to start selling on Amazon. The connection process includes creating the Inventory and Inventory Remove feeds and syncing orders between your online store and Amazon. After connecting, your online catalog is listed on Amazon so that shoppers can order your goods directly on the marketplace. The stock of a product is synchronized between your Amazon and online store accounts, preventing you from overselling.

The Koongo app is $24+ per month with a free month trial.

Requirements for Selling on Amazon

To sell on Amazon, you need to meet the following requirements:

• Register an Amazon Professional Seller Account.
• Comply with the Amazon Selling Policies.
• Your country must be white-listed by Amazon to sell from.
• Do not sell handmade goods. For handmade items, Amazon has a separate marketplace called Amazon Handmade. Handmade items should be added to Amazon Handmade directly from the marketplace account since you can't integrate them with third-party services.
• You have assigned EAN or UPC to your product attributes. That is needed to list your products on Amazon via the Koongo app.

Creating the Inventory Feed for Amazon

To list products from your online Amazon catalog, you must create the inventory feed via the Koongo app. The Inventory Loader feed is recommended since it automatically matches items from your online catalog to existing items and categories on Amazon.

Please Note: If you sell unique items not listed on Amazon yet, you can create a custom product feed for Amazon. You can contact the Koongo support team for assistance.

To create an inventory feed for Amazon with the Koongo app:

1. Click Online Store on the left sidebar of the Site Editor:

2. Select Settings:

3. Proceed to Sales Channels:

4. Select Marketplaces:

5. Click Enable Marketplaces:

• (or click Setup Marketplaces if they were enabled earlier):

6. In the Marketplaces modal, find Amazon and select Enable:

7. Proceed to the App Market:

8. Find the Koongo app and click Install:

9. Click Open Koongo account.

10. You will be redirected to your Koongo account. In the menu on the left, select Channels.

11. Click + Channel Profile and select Amazon.

12. In the Market dropdown, select your location. In the Type dropdown, select the Inventory loader. In the Format field, choose TXT. Then click Add Channel Profile.

13. Adjust the product settings by clicking the gear icon on the right:

14. In the General tab, you will find information about currency and the feed format. You can leave it as it is.

15. Switch to the Attributes tab, where you will find the attribute mapping settings. Most of the attributes are already pre-mapped. Check if the Amazon attributes below are correctly mapped to your store attributes:

• Product ID. Choose EAN or UPC, depending on where you sell.
• Product-id-type. Select one of the following: 1 = ASIN, 2 = ISBN, 3 = UPC, 4 = EAN. As a rule of thumb, you can go with UPC or EAN, depending on your location, or ISBN if you sell books.
• Price. You can change the price of all products on Amazon. For example, increase the price by 20%.
• Item-condition. Choose whether you sell new items or used ones.
• Add-delete. The Add-delete attribute needs to be set to "a."

16. (optional) You can choose what products to import to Amazon in the Product Filter tab. For example, you can import only the Asics brand or women's clothes. Read more about filtering categories in the Koongo help center.

17. Once you set up your catalog, click Save and Export.

18. Click API Submission.

19. In the Enable Feed Auto Submit dropdown, choose Yes.

20. Click Connect Amazon Account.

That's it. Now, you have to create the Inventory Remove feed.

Creating the Inventory Remove Feed for Amazon

The Inventory Remove feed removes products from the marketplace when the product is deleted from your online store.

To create the Inventory Remove feed for Amazon via the Koongo app:

1. From your store settings tab, go to Sales Channels → Marketplaces → Amazon → App Market.
2. Near the Koongo app, click Open.
3. You will be redirected to your Koongo account. In the menu on the left, navigate to Dashboard, and near the Channels, click Add New:

4. Choose Amazon.

5. In the Market dropdown, select your country; in the Type dropdown, choose Inventory Remove; and in the Format dropdown, select TXT.

6. Click Add Channel Profile.

7. Click API submission:

8. In the Enable Feed Auto Submit dropdown, choose Yes.

9. Click Connect Amazon Account.

That's it. You've created the Inventory Remove feed. Now, you have to set up syncing orders.

Synchronizing Orders Between the Online Store and Amazon with the Koongo App

To make orders from Amazon appear in your store admin, synchronize them via the Koongo app.

Before proceeding with order syncing, ensure your current Koongo plan allows you to create the order synchronization. To do so, in your Koongo account, go to My Plan and Pricing, and in the Service Features section, check how many Order connections your current plan supports:

If you have reached your limits, you need to upgrade the plan. For this, select the desired number of order connections from the dropdown and click I agree with this plan to purchase a new plan.

To sync orders between your online store and Amazon via the Koongo app:

1. From your store settings tab, go to Sales Channels → Marketplaces → Amazon → App Market.

2. Near the Koongo app, click Open.

3. From your Koongo account, click Orders in the menu on the left:

4. Switch to the Connections tab and select Amazon.

5. In the Activate Order Synchronization field, choose Active.

6. Click Save.

That's it. Your product catalog will appear on Amazon, where people can find your brand and purchase it directly from the marketplace.

Troubleshooting the Koongo-Amazon Connection Errors

During the submission process, an error may occur, preventing you from publishing your products on Amazon. In that case, you will see the notification in your Product Report tab. The error may occur in two cases: some feed settings were incorrect, or you sell unique products not yet listed on Amazon.

If you are sure your products already exist on Amazon, you can reset your settings and try to set up your product feed again.

To fix an occurred error:

1. From your Koongo account, go to Channels → choose the listing you submitted to Amazon → Submission → Product report.

2. Click the Clean Errors button to clear the API submission information:

3. Re-submit products by following the steps for setting up the product feed.

To get detailed information about why an error occurred and how to fix it, contact Koongo support. Or check the Koongo help center for troubleshooting other errors.

Processing orders from Amazon

When someone buys your product on Amazon, a new order will appear in the Orders section in your store admin.

Orders from Amazon will have a marketplace logo on their page:

You can manage orders in two ways: from your store admin or your Amazon Professional Seller account. When you change the status in your store admin and fill in the tracking number, this information appears on Amazon. Alternatively, you can change the order status, add a tracking number, and process orders from your Amazon Professional Seller account.

You will need to fulfill orders and ship them with the help of Amazon or yourself. If you choose to fulfill orders with Amazon, you can use the Fulfillment by Amazon or Buy shipping service.

Please Note: To contact the customer who bought your product on Amazon, you can reach them using the Buyer-Seller Messaging Service on Amazon.